mi⋅nu⋅ti⋅a [mi-noo-shee-uh, -shuh, -nyoo-]
noun, plural -ti⋅ae
Usually, minutiae. precise details; small or trifling matters: the minutiae of her craft.
Business (at least a business like La SuaVoce) seems to be made up of a whole bunch of small things...facebook groups and fan pages, twitter accounts, forum posts, shop updates, small changes to photographs...
I have to admit, that these things definately seem trifling sometimes (like who would've known Twitter was great for marketing!?), but they certainly add up. Advice to myself: Don't stop with the small parts of your business! That's what makes your business successful!