Selling Your Work Wholesale: Tips, Checklist, and Resources

Wholesale Resources

Are you ready to start selling wholesale? We are, so we did some research and we’d like to share! Here are some great blogs, forum posts, and articles that provide valuable information about selling wholesale.

If you’re shy and don’t think you’re up to visiting stores, check out this forum post: http://www.etsy.com/forums_thread.php?thread_id=6201294

This great two part blog post provides information about pricing, quantity, and communicating with retailers:
Part I: http://qbranchltd.blogspot.com/2008/02/selling-wholesale-part-i.html
Part II: http://qbranchltd.blogspot.com/2008/02/selling-wholesale-part-ii.html

A thorough article about beginning to sell your artisan work wholesale. Includes a number of helpful links:
http://www.indiepublic.com/profiles/blogs/946391:BlogPost:510081

Our Checklist for Preparing to Sell Wholesale:
*Check out the links above and throughout this post for more information to supplement our checklist (some of the terms were unfamiliar to us until we read the information provided in all these links!)*

1. Prepare Etsy shop (and blog, etc.) for wholesale
-adjust prices to be RETAIL prices (double wholesale price for retail price)
*Tips on pricing wholesale:
http://www.helium.com/items/622909-tips-for-pricing-your-handmade-crafts
-make it known that we are interested in selling wholesale
-make it easy for retailers to contact us
-provide a “request form” in blog and Etsy store

2. Create a linesheet & other “things”
-Make a wholesale linesheet
-Make pamphlet to send to far-away boutiques
-Make email template for far-away boutiques
*Specific tips on creating a linesheet:
http://www.home-jewelry-business-success-tips.com/jewelry-line-sheets.html
http://www.fashion-incubator.com/archive/what_is_a_line_sheet/

3. Research for retailers
-check out local fashion magazines for label names
-explore local shops (check out the yellow pages!)
-browse online

4. Call to make appointment with boutique owner

5. Be ready with wholesale price sheet and large amount of display-ready merchandise